The Creative Clarity Diagnostic

You judge creative by the work that ships. The problem started six steps upstream.

Twenty-four statements. About fifteen minutes. One honest read on where your creative function is actually stuck, and the single move that unblocks the rest. Scored on the spot. Nothing is stored and nothing is emailed.

  • 24Statements
  • 6Dimensions
  • 120Point scale
  • 5Maturity stages

This only works if it is scored honestly. ANA research found 58 percent of clients believe they write good briefs while only 27 percent of agencies agree. The point is to surface the gap, not to confirm the comfortable answer.

Start the diagnostic

What it measures

Six dimensions. Four statements each.

  1. 01Strategic Clarity
  2. 02Brief and Direction
  3. 03Agency and Partner Performance
  4. 04Creative Operations
  5. 05Output Quality and Effectiveness
  6. 06Team Capability and Future Readiness