Fractional Creative Leadership

The gap between what you
want to make and what
actually gets made.

I close that gap for financial services and professional services brands, as an embedded partner rather than a vendor or a full-time hire. Two ways to engage: retained, where I hold the creative function month to month, or scoped, where we agree what gets built, what it costs, and when it is done.

Retained engagements Project engagements
Practice Overview
20+
Years across production ownership and enterprise brand leadership
2
Ways to engage: retained ownership or scoped project
90
Days to meaningful brand outcomes. Zero hiring risk.
“You’re not paying for another pair of hands. You’re paying to avoid costly mistakes: bad hires, failed agency engagements, and brand risks in highly regulated markets.”
Start here

Before you decide how to engage, find out what is actually broken.

Most firms know something is wrong with the creative function and cannot name it. The Creative Clarity Report gives you a structured read on where it is costing you and a sequenced plan to fix it. It stands on its own. You are not committing to anything beyond it, and if the answer is that you do not need me, that is a legitimate outcome.

Engagement
Creative Clarity Report
Timeframe
3 to 4 weeks
Fixed fee
$5,000–$8,000
Not sure which

After this work is finished, who holds the standard?

Your team, once it exists

You have a specific problem and a budget you can plan around. That is a project. I build it, document it, and hand it over.

Nobody yet

The function needs holding week to week and there is no one to hold it. That is a retainer. I hold it until there is.

Two ways to engage

The difference is ownership, not seniority.

Every engagement is ownership-based, not task-based. I am responsible for outcomes, not outputs. What changes between the two is how long I hold the function and who holds it after.

Retained

Embedded leadership

Month to month, ongoing authority

I function as an embedded member of your leadership team, owning the creative function, managing your internal and external resources, and driving brand outcomes with real, clearly defined authority. Not advising. Not reviewing. Owning.

From $3,500 per month
See retained engagements
Project

Defined scope

Fixed fee, one owner, a finish line

You approve the scope and the number before anything starts. No retainer, no hourly clock. We agree what we are building, what it costs, and when it is done. Every engagement ends with a working asset your team keeps.

From $5,000 fixed
See project engagements

Why This Works

Both sides of the
creative relationship

Most creative leaders have been either the vendor or the client. Running both sides changes how you see every problem, and every opportunity.

LightSource
Founded and operated a production company, understanding production economics, vendor margins, and what agencies say versus what they can actually deliver.
BBH
In-house creative leadership at Brown Brothers Harriman, navigating compliance, brand governance, and stakeholder alignment inside one of the most demanding financial services environments.
Synthesis
Vendor fluency plus enterprise insider knowledge is the specific advantage that solves the execution gap. No agency can replicate it. No full-time hire arrives with it already built.

“Not every brand needs this. The right ones know exactly what they’ve been missing.”

I take a limited number of engagements each year. If there is a creative leadership gap in your organization, retained or scoped, the right time to have this conversation is now.

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